About PersonifyFinancialUSA
An independent request form and research site for people searching for Personify Financial — built to be more accurate than the pages that outrank the lender itself.
What we are
PersonifyFinancialUSA is an advertising-supported website operated from Columbus, OH. We publish plain-language explanations of Personify Financial's loan terms and operate a loan-request form connected to a network of lenders. We are not Personify Financial, Applied Data Finance, LLC, or First Electronic Bank, and we are not a lender.
Why this site exists
Search for "Personify Financial" and the top results are review sites with stale state lists, fee descriptions that are no longer accurate, and invented statistics. We think a borrower deciding whether to accept a 120% APR loan deserves the current facts, cited, and a way to compare offers. That is the whole project.
How we make money
When you submit a request, we may receive a fee from the lender or lending partner that receives it. That fee does not change the terms you are offered, and it does not change what we write: our rates page tells you plainly when a credit union or prime lender would be cheaper.
Who writes and checks the content
Priya Okafor
Lead Consumer-Credit Editor. Writes and fact-checks every rates, fees and requirements page against lender disclosures and CFPB data.
Lena Lindqvist
Compliance & State-Law Reviewer. Reviews state disclosures, licensing notes and TCPA/FTC language before anything is published.
Every lender figure is checked against personify.com, with the verification date shown on each page. Read our editorial policy.
Contact
[email protected] · 1082 Prairie Wind Ct, Suite 737, Columbus, OH 43215 · Contact form